New Sinar Hy6 Digital Medium-Format Camera

EDISON, NJ, May 2007 - Sinar, the legendary Swiss company that pioneered the use of digital imaging technology in the professional photography market, is bringing to market its much-anticipated Sinar Hy6 medium format digital camera system. The Sinar Hy6, which received the Photokina Star 2006 award for most outstanding new product, is the result of collaboration between Sinar, the technology giant Jenoptik and Franke & Heidecke (Rolleiflex). Designed to capture images using both digital and conventional film backs, the Hy6 offers photographers a true 6x6 cm medium-format size with the flexibility of a 4.5x6 cm camera.

"The Sinar Hy6 embodies the technological know-how, precision engineering and manufacturing of three world-renowned companies whose single objective was to create a medium-format camera system that is intuitive in design and second to none in performance," said Cathy Strobel, President, Sinar Bron Imaging. "A fully integrated digital system, the Sinar Hy6 will support the entire Sinar digital product line-up."

Open System
The Sinar Hy6 is based on an 'open system' design and can easily adapt to advancements in future chip technology by allowing the insertion of larger (higher-resolution) image sensors of up to 56x56 mm.

Sinar's Legendary Image Quality and Operational Flexibility
The camera's synchronized flash speeds of up to 1/1000 second, combined with a wide selection of high-quality Sinaron, Schneider and Zeiss lenses, deliver optimum image quality and edge-to-edge sharpness in any situation. The Sinar Hy6 can be operated either by using the controls on the camera or remotely via computer by using the Sinar CaptureShop™ software, a key feature for studio photographers. An integrated LC display on the rotating control grip allows photographers to see and read settings from nearly any angle. This is especially important for photographers working from the computer.

"The Sinar Hy6 offers numerous features that give photographers the freedom, flexibility and functionality they need to remain competitive in today's digital imaging marketplace," said Ms. Strobel. "Sinar's legendary commitment to quality combined with support from parent company Jenoptik is a winning recipe for the success of this camera."

Availability and Pricing
The Sinar Hy6/Sinarback eMotion 75LV medium-format digital camera system will begin shipping in the U.S. in mid-July with a suggested catalog price of $32,500. The Sinar Hy6/Sinarback eMotion 54LV will have a suggested catalog price of $30,500. The Sinar Hy6 System will be supported worldwide through authorized Sinar service centers.