HARMAN Announces New Photo Inkjet Paper

HARMAN announces springtime launch for second HARMAN PHOTO inkjet paper in official company press release below:

March, 2007 - HARMAN technology has officially announced launch plans for the second product in its pioneering HARMAN PHOTO professional inkjet media range – the HARMAN PHOTO MATT FB Mp WARMTONE paper. Details of the new warmtone product were first unveiled at this year’s Focus on Imaging exhibition, held at Birmingham’s NEC.

Howard Hopwood, marketing director at HARMAN technology commented:“Whilst researching and promoting the launch of the first HARMAN PHOTO paper at various photography events, it became clear there was a huge demand for a high-quality warmtone paper. Interest was particularly high amongst black and white enthusiasts familiar with our ILFORD PHOTO traditional monochrome photography products.”

Warmtone products are generally manufactured for a black and white market, enhancing the tonal qualities of an image, and the HARMAN PHOTO’s use of real photo baryta will further augment these qualities.

Howard Hopwood explained:“HARMAN PHOTO products incorporate real photo baryta, which on the Matt FB Mp product offers enhanced colour brightness, archival properties and tonal range. However, through our heritage in monochrome photography, we understand the facets baryta can bring to black and white images, and the warmtone product really brings these benefits to the fore.”

“However,” he continued, “The HARMAN PHOTO MATT FB Mp WARMTONE paper will still be suitable for colour images, and we have noticed in our testing that it is particularly effective in enriching skin tones on colour portrait images.”

The HARMAN PHOTO professional inkjet papers are manufactured through an entirely unique process, using some of the same technology and equipment used to produce ILFORD PHOTO silver monochrome products. Exclusive anti-curl technology has been developed at HARMAN’s plant in Mobberley, Cheshire, which ensures the paper lies completely flat before, during and after printing – helping to recreate the look and feel of traditional photographic prints.

The HARMAN PHOTO MATT FB Mp WARMTONE paper is due for launch in May this year, with further products in the range to follow over the course of 2007 and beyond.

Howard Hopwood added:“At HARMAN technology, our sole aim is to produce products that help photographers create the best possible images. As such, we are committed to the development of new and innovative imaging products that not only adapt to new technologies and trends, but genuinely drive both digital and traditional photography forward. The new Warmtone inkjet paper is testament to this approach.”