Monday, June 18, 2007

iStockPhoto Contributer Sells 500,000 Photos

Crediting the power of crowdsourcing a recent iStockphoto press release describes how freelancer Lise Gagne has sold 500,000 of her photos on the stock footage website.

iStockphoto pioneered the concept of micropayment stock imagery and was one of the first social networks in the world to actually pay contributors for the sale of their work. It remains the world leader in micropayment stock and is now the global volume leader in all stock photography sales, whether user-generated or traditional. iStock has more than 1.8 million members and an image or video is downloaded from the site every 2.5 seconds.

"Lise is a great friend, a true artist, and has really set the bar high for the members of our community," said Bruce Livingstone, CEO of iStockphoto. "We work very hard to promote our artists, providing training, business cards, partnerships, and advertising that give all our exclusive contributors maximum worldwide exposure. I believe Lise is the first of many who will achieve this milestone, as we have just barely scratched the surface of the worldwide appetite for imagery. What may be her most astounding accomplishment is that by our calculations, she just may be the most prolific stock photographer on the planet."

iStock artists are paid instantly every time one of their images is downloaded. Exclusive photographers can make 40 percent royalties on each image sold, and 50 percent on extended license agreements. iStock promotes its collection and photographers through aggressive marketing and advertising campaigns worldwide, and has many partnerships internationally that increase channel sales potential for its artists.

In recognition of her achievement, iStock is creating an iStock Wall of Fame, with Lise the first member inducted. She'll be joined by many more of the artists she has inspired during her meteoric rise. It is interesting that iStockphoto is calling itself a social network in the release. They also offers blogs, profiles and friend features in addition to selling photos. Lisa Gagne says she likes the community aspects of iStockphoto.

"I love the community aspects of iStock so much and have learned a great deal from all my friends there since 2003," said Lise Gagne. "I fell in love with iStock right away, but never would have dreamt that someday it would be my career. But things have a way of working out: I got fired from my old design agency for spending too much time on iStock, and suddenly found myself with all the time in the world to give to photography. Now I hope to hit a million downloads in half the time it took to reach 500,000."

We don't know how much money Lisa made from the micropayments on the 500,000 photos she sold but selling 500,000 photos is very impressive. It probably helps that many of her photographs are business oriented. You can see her photos and her iStockphoto profile on iStockPhoto. Lisa Gagne's blog and website can be found at www.lisegagne.com.

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