Monday, October 04, 2010

Fujifilm Announces Finepix X100 APS-C Compact Digital Camera


I came across this article on Popphoto.com and had to share.  Fujifilm is joining Leica and Sigma in the APS-C compact camera category, but what I love about the Leica and now the Finepix X100 is the nostalgia factor.  As an avid camera collector I can’t resist the 70’s rangefinder look of this new compact.  It’s gorgeous and as we all know beauty does not come cheap.  Expect a price tag of around $1000 when it becomes available in 2011.
Here is full article from Popular Photography & Imaging:
Fujifilm entered the all but non-existent large sensor compact camera category this morning, with the launch of the Finepix X100—a 12.3MP APS-C sensor camera with a 35mm equivalent f/2 lens, a newly developed EXR processor and a 1970’s feel.  
Attempting to capitalize on the mass number of professional photographers looking for a compact with the image quality of a high-end DSLR to be used as a backup, as well as advanced amateur shooters looking for a high-end compact, FujiFilm built the Finepix X100 from the ground up. It is meant to compete directly with the Leica X1 and the Sigma DP2.
The X100 features a hybrid viewfinder that allows users to switch between a rangefinder-style optical viewfinder and an electronic viewfinder.  Other key features include 720p HD video capture, a magnesium alloy body and old-school analogue controls.  
The camera is well equipped for low-light situations, offering a maximum ISO of 6400. Other notable specs include 5 fps continuous shooting, support for the SDXC card format and a 2.8’’ LCD.
Expect this beautifully crafted high-end compact to hit stores sometime in 2011. We will keep you updated as our editors over at Photokina in Germany have a chance to get their hands on this bad boy.

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