Monday, May 21, 2007

Canon Still On Top In Digital Camera Market

According to the Cnet item, based on a report from market research firm IDC, Canon Inc. retained the top spot with a 21% market share - up from the 19.3% it recorded a year ago. Second place was retained by Japan's Sony Corp., although the company's market share fell slightly from 17.1% to 16%.

Third-placed Eastman Kodak Co., which took 14.5% of the US digicam market last year, continued to see an overall decline in share to 13%. The news wasn't all negative for Kodak however, as it recorded its first increase in shipments in five quarters, the 5% gain being attributed to the $2-300 compact camera segment by IDC.

Aside from Canon's consolidation of its number one spot, Samsung was the other big winner in the Q1 2007 figures. Having recorded a market share of just 4% in Q1 2006 (and a 7.8% share for the year overall) the South Korean company took an impressive 11% of all Q1 2007 digicam sales in the US market. This feat saw the company record fourth place in the overall rankings for Q1, a step up from the fifth place it recorded for the whole of 2006.

CNet's item doesn't mention the fifth and sixth place finishers, but notes that Nikon's market share fell from 13% in Q1 2006 to just 7% in Q1 2007. This left the Japanese company in seventh place for the first quarter, a step further down from the sixth place it recorded in overall 2006 market share. On the bright side for Nikon, IDC analyst Christopher Chute was quoted by CNet as stating that the company "did well with DSLRs" - and with these being a higher-margin segment, it may perhaps be content to yield some of the lower-margin compact camera ground to rivals...

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